Ever hear the phrases, “timing is everything,” or “we were in the right place at the right time,” nothing could ring more true when answering the questions, “When and where should we pop-up?”
Proven by the Summer Olympics, Fashion’s Night Out and New York Fashion Week (just to name a few) it often makes sense for brands and companies to create pop-up shops around major events leveraging increased foot traffic and the opportunity to reach a targeted market.
The IdeaPopper wanted to whet your pallet with a few upcoming events which might make sense for you.
- Art Basel, December 6-9th, 2012 Miami Beach, Fl: The largest contemporary art fair in the nation, featuring an estimated 260 galleries from around the world. In 2011, more than 55,000 people attended. Art Basel is held in the Miami Beach Convention Center. Needless to say, if you have art, fashion, music or art related merchandise that fits into the overall theme of Art Basel, Miami in December might just be for you!
- Sundance Film Festival, January 17-27th 2013, Park City, UT: The countries largest indie film festival. Think art house distributors , film industry insiders and cold weather. The festival also did “green” giftbags & swag one year. If your product fits in with this crowd, pack your parka and head West!
- TED, February 25- March 1st, 2013, Long Beach, CA: Annual coming together of innovators, game changes AKA this year’s theme is young, undiscovered geniuses! Got a seriously thought provoking product, service or idea…TED might be right for you.
- SXSW Interactive March 8-12th, 2013, Film March 8-16th 2013 and Music March 12-17th, 2013 Austin, TX: Originally launched in 1987 as a launch pad for bands. Seven years later the showcase has added multi-mead and film. If your a brand is on the edge and wondering where it should go next this mixed crowd could lead you in the right direction from many aspects especially if your relate back to music, film or multimedia.
- Blogher Annual Conference, Summer 2013 (location and dates TBD): The largest gathering of female bloggers, partially aimed at helping brands reach more eyeballs. We don’t want to be stereotypical, but did someone say large gathering of females…can you say shopping ; )