Idea Popper

Ever hear the phrases, “timing is everything,”  or “we were in the right place at the right time,”  nothing could ring more true when answering the questions, “When and where should we pop-up?”

Proven by the Summer Olympics, Fashion’s Night Out and New York Fashion Week (just to name a few) it often makes sense for brands and companies to create pop-up shops around major events leveraging increased foot traffic and the opportunity to reach a targeted market.

The IdeaPopper wanted to whet your pallet with a few upcoming events which might make sense for you.

• Art Basel, December 6-9th, 2012 Miami Beach, Fl:  The largest contemporary art fair in the nation, featuring an estimated 260 galleries from around the world.  In 2011, more than 55,000 people attended.  Art Basel is held in the Miami Beach Convention Center.  Needless to say, if you have art, fashion, music or art related merchandise that fits into the overall theme of Art Basel, Miami in December might just be for you!

• Sundance Film Festival, January 17-27th 2013, Park City, UT:  The countries largest indie film festival.  Think art house distributors , film industry insiders and cold weather.  The festival also did “green” giftbags & swag one year.  If your product fits in with this crowd, pack your parka and head West!

• TED, February 25- March 1st, 2013, Long Beach, CA:  Annual coming together of innovators, game changes AKA this year’s theme is young, undiscovered geniuses!  Got a seriously thought provoking product, service or idea…TED might be right for you.

• SXSW Interactive March 8-12th, 2013, Film March 8-16th 2013 and Music March 12-17th, 2013 Austin, TX:  Originally launched in 1987 as a launch pad for bands.  Seven years later the showcase has added multi-mead and film.  If your a brand is on the edge and wondering where it should go next this mixed crowd could lead you in the right direction from many aspects especially if your relate back to music, film or multimedia.

• Blogher Annual Conference, Summer 2013 (location and dates TBD):  The largest gathering of female bloggers, partially aimed at helping brands reach more eyeballs.  We don’t want to be stereotypical, but did someone say large gathering of females…can you say shopping ; )

Waiting on line for hours just to get a glimpse of a celeb didn’t seem all to appealing to you? We feel you there. Fashion’s Night Out is a highly publicized event that industry leaders, celebrities and average folk like ourselves all congregate for to share our love of fashion! Didn’t make it out? We’re not going to lie, it was difficult for us to make it to some highly anticipated events too, but we’re here to fill you in (DUH!).

Courtesy of RackedNY

United Colors of Benetton, Alice and Olivia, Cheap Monday and Target were all headliners in the “world of pop-ups” at Fashion’s Night Out. If you saw our Twitter post, RackedNY even had an article about how to plan your visit to the Target shops! How difficult could one store be!?! Turns out that it wasn’t as crazy as we thought it would be. The space was large, but of course each store space was on the tiny side. Kirna Zabête, Odin, The Curiosity Shoppe, and Patch NYC were some collabs that appeared on the racks.

Cheap Monday, the popular denim brand was at Oak and had a DJ from Stockholm. They customized their event by handing out free tee shirts (woo! free!) and apparently suppling shoppers with “tons” of free beer….

This one we had to check out. The beloved Alice and Olivia (how you could not be obsessed) hosted a slumber party on the ROOF of STK in Meatpacking! Part goers were dressed in 80′s style pajamas and even got make-overs–so girly and cute!

As for United Colors of Benetton—their pop-up is running through the month of September so get down there! Their “Art of Knit” launch caused quite the stir when mannequins were positioned in some –ahem–risque poses… see below.

There were many more pop-ups from brands such as Woolite, Ford and GQ. Let us know if you stopped by!

Pop-up Marketing remembers Organic Avenue when it had one location on the

Lower East Side of Manhattan.  We are happy to report the business is growing with new

locations and pop-up shops!

If your looking for a great juice cleanse or are interested in raw or vegan living Organic

Avenue is the place for you.  Pop-up Marketing was greeted by the same great service and

educational information we’ve received downtown.  For those of you interested in

pop-up shops there is also a wealth of information on the space and great images.

Organic Avenue certainly is doing somethings that all poppers should consider:

• Each space follows their branding – see their great orange signage and interior to match.
• They are testing markets on 57th Street between Fifth an Sixth Avenue and in Chelsea.
• Great marketing by letting customers sample the product – often direct contact with the consumer will seal the deal – hello cash register.
• The use of the space is super cool – it’s a larger space, but they’ve strategically used the front space.
• They are their until the end of the month and then TBD – if you are a brand that wants to pop-up you might want to consider this space.

Check out these shots of the store – they’ll make you want to do something healthy.

Advertising, publicity, marketing, OH MY! It always seems like there is so much to do in order to get a name or a product to reach the public. What’s the first thing that comes to mind when you hear the word “promotion”? Is it social media? Is it an ad in the newspaper? As we have said PLENTY of times before, the ideas are countless. BE ORIGINAL. Think outside the box. If you’ve seen our website, you know that at Pop-Up Marketing we use our Promotion team to organize events and pre promote in any way you think possible.

You rarely see the word “promotion” being used, but like us, I’m sure you can spot it a mile away. Opening night party’s, editor events, market week…all forms of promotion. Is your event over? That doesn’t mean people have to or will stop talking about it. For instance, pop-up shops are a great way to generate a buzz. Whether it be a product, magazine or service, if something captures the publics eye, they’re bound to keep it on the radar. Only a good thing!

Tweet us your promotional ideas: @msfits

Not on Twitter? Find us on Facebook at Pop-Up Marketing!

There are so many great pop-up shops in New York City and Pop-up Marketing is beginning to make the rounds!  Last week we got a chance to drop in on the folks at Bobbi Brown’s new pop-up shop in Grand Central Station and got the inside scoop on how they created such a beautiful shop.

The shop is located at the Lexington entrance between 42nd and 43rd Streets across from Starbucks! It’s the first store inside the entrance. As they say in real estate, “location, location, location!  We spoke to the manager who let us know that the shop had a few key elements that are fairly common experiences when popping-up.  Here’s the skinny:

• They did their research and this included talking to their competitors (we love this!) they spoke to MAC cosmetics who has a permanent space in Grand Central who let them know that the foot traffic was good.
• The shop came together very quickly, between 5 and 7 days after securing the space the BB team created awesome signage and brainstormed on layout/design of the store- it features cool furniture – including the use of steel restaurant tables.
• The timing of the shop is strategic – it opened on August 20th and will remain open through December (hello holiday shoppers!).  They are using the shop to test the market for standing boutiques.
• They’ve created cool marketing initiatives for the space including a manicurist who was in the store on Friday.
• We have to mention the customer service was impeccable.  Beautiful, informative and friendly staff really topped off the experience.

If your in the area check it out!

Great signage

Store interior - cool signage and creative fixtures

Store exterior

Welcome to the Idea Popper! Pop-up Marketing’s blog is where you can find the latest news on the pop-up industry and acts an incubator for ideas revolving around the ever changing retail landscape.