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When to Pop-up, That Is The Question?

Ever hear the phrases, “timing is everything,”  or “we were in the right place at the right time,”  nothing could ring more true when answering the questions, “When and where should we pop-up?” Proven by the Summer Olympics, Fashion’s Night … Continue reading

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Goodbye NYFW 2012! FNO Recap

Waiting on line for hours just to get a glimpse of a celeb didn’t seem all to appealing to you? We feel you there. Fashion’s Night Out is a highly publicized event that industry leaders, celebrities and average folk like … Continue reading

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Organic Avenue Pops-up Uptown!

Pop-up Marketing remembers Organic Avenue when it had one location on the Lower East Side of Manhattan.  We are happy to report the business is growing with new locations and pop-up shops! If your looking for a great juice cleanse … Continue reading

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Promotion Commotion

Advertising, publicity, marketing, OH MY! It always seems like there is so much to do in order to get a name or a product to reach the public. What’s the first thing that comes to mind when you hear the … Continue reading

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Pop-up Marketing Pays Bobbi Brown Pops-up Shop a Visit

There are so many great pop-up shops in New York City and Pop-up Marketing is beginning to make the rounds!  Last week we got a chance to drop in on the folks at Bobbi Brown’s new pop-up shop in Grand … Continue reading

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Tis the New Season!

As the saying goes, “here today, gone tomorrow”, there’s no better way to describe some of the shops popping-up in New York City this Fall 2012 season—-it’s coming…there’s no denying it! If you follow us on Twitter and Facebook (and … Continue reading

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The BIG Question: What’s the Hardest Part of “Popping-Up?”

There’s a lot that goes into the process of creating the ideal pop-up shop— and we’ve been through it! Whether it be the move-in & move-out, point of sale, merchandising or promotion of the pop-up pre, during and post pop-up, we … Continue reading

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Welcome

Welcome to the Idea Popper! Pop-up Marketing’s blog is where you can find the latest news on the pop-up industry and acts an incubator for ideas revolving around the ever changing retail landscape.

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